Background

by Mens Room is a leading Danish e-commerce company specializing in exclusive grooming products for men. With a carefully curated selection of high-end hair, beard, and skincare products, they aimed to increase their market share and grow their webshop through a targeted digital strategy. To achieve this, they collaborated with Grow Your Ads to maximize their sales via Meta Ads.

Strategy & Execution

To ensure continuous growth and a high return on ad spend (ROAS), we created a precision-based Meta Ads strategy with three key elements:

• Targeted sales ads – We developed conversion-optimized ads that highlighted by Mens Room's unique products and differentiated them from competitors.

• Dynamic retargeting – By leveraging Meta's algorithms, we ensured that visitors who did not purchase on their first visit were re-engaged with personalized ads based on their behavior.

• Scaling e-commerce – We continuously tested and optimized bidding strategies, ad formats, and target audiences to ensure stable revenue growth without compromising profitability.

Results

• 149% growth in revenue from Meta Ads

• 5.4 times return on ad spend (ROAS)

• Increased brand awareness and loyalty among the target audience